Merlyn Griffiths: h-index, Total Citations, and Citation Map
Merlyn Griffiths's h-index is 15 (16 i10-index, 1,521+ total citations across 5+ publications) according to Google Scholar as of May 2026. Merlyn Griffiths is affiliated with Associate Professor of Marketing, University of North Carolina, Greensboro.
Merlyn Griffiths is a researcher affiliated with Associate Professor of Marketing, University of North Carolina, Greensboro, specializing in territoriality, smoking behavior, brands. Their work has been cited 1,521 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Merlyn Griffiths's Citation Metrics
Bibliometric impact based on 5 indexed publications.
- H-Index
- 15
- i10-Index
- 16
- Total Citations
- 1,521
- Citing Countries
- 31
As of May 2026.
Merlyn Griffiths has an h-index of 15 and 1,521 total citations across 5 publications, with research cited by institutions in 31 countries.
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Global Impact Map
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Top Cited Works
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Share more, drive less: Millennials value perception and behavioral intent in using collaborative consumption services
2017457
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Top Citing Institutions
Visa Evidence Package
Views and exports tuned for EB-1A, O-1A, and EB-2 NIW petitions. Sustained acclaim, geographic reach, and independent-citation filtering are the strongest evidence categories immigration adjudicators look for.
Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
The researcher established the critical need for public education and regulatory frameworks regarding hookah smoking, a contribution validated by subsequent high-impact scientific statements from major health organizations.
The researcher established a foundational framework linking millennial perceptions and behavioral intent to collaborative consumption adoption, significantly advancing consumer marketing theory.
The researcher established a foundational framework for understanding franchisee perceived relationship value, a seminal contribution that has significantly influenced subsequent scholarship in business and industrial marketing.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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