Carolyn Costley: h-index, Total Citations, and Citation Map
Carolyn Costley's h-index is 15 (18 i10-index, 1,671+ total citations across 5+ publications) according to Google Scholar as of June 2026. Carolyn Costley is affiliated with Freelance Academic.
Carolyn Costley is a researcher affiliated with Freelance Academic, specializing in Consumers, Marketing, Society. Their work has been cited 1,671 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Carolyn Costley's Citation Metrics
Bibliometric impact based on 5 indexed publications.
- H-Index
- 15
- i10-Index
- 18
- Total Citations
- 1,671
- Citing Countries
- 13
As of June 2026.
Carolyn Costley has an h-index of 15 and 1,671 total citations across 5 publications, with research cited by institutions in 13 countries.
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Global Impact Map
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Comparative versus Noncomparative Advertising: A Meta-Analysis
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Visa Evidence Package
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Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
The researcher conducted a seminal meta-analysis comparing comparative and noncomparative advertising, establishing a foundational empirical benchmark for advertising effectiveness research.
The researcher established a foundational meta-analytic framework for involvement research, synthesizing disparate findings into a coherent body of knowledge that has become a standard reference in the field.
The researcher advanced consumer preference theory by demonstrating how selective recall and information use shape decision-making, as evidenced by a seminal 1992 Journal of Consumer Research paper.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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About Carolyn Costley's research
Carolyn Costley is a researcher in Consumers, Marketing and Society at Freelance Academic. Their work has been cited 1,671 times across 5 publications (h-index 15), according to Google Scholar.
Their most-cited work, “Comparative versus Noncomparative Advertising: A Meta-Analysis” (1997), has accumulated 515 citations. Other influential works include “Customer engagement in evolving technological environments: synopsis and guiding propositions” (2019) with 296 citations and “Meta Analysis of Involvement Research.” (1988) with 219 citations.
Citations of Carolyn Costley's research come primarily from United States, United Kingdom and China, reflecting international research impact across 5+ countries. The interactive citation map above shows the full geographic distribution of the institutions citing this work.
