Dwayne D. Gremler: h-index, Total Citations, and Citation Map
Dwayne D. Gremler's h-index is 53 (76 i10-index, 67,498+ total citations across 100+ publications) according to Google Scholar as of August 2026. Dwayne D. Gremler is affiliated with Distinguished Research Professor, Bowling Green State University.
Dwayne D. Gremler is a researcher affiliated with Distinguished Research Professor, Bowling Green State University, specializing in Services Marketing, Service Research, Marketing. Their work has been cited 67,498 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Dwayne D. Gremler's Citation Metrics
Bibliometric impact based on 100 indexed publications.
- H-Index
- 53
- i10-Index
- 76
- Total Citations
- 67,498
- Citing Countries
- 35
As of August 2026.
Dwayne D. Gremler has an h-index of 53 and 67,498 total citations across 100 publications, with research cited by institutions in 35 countries.
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Global Impact Map
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Services Marketing: Integrating Customer Focus Across the Firm - Fourth European Edition
200625,748
Top Citing Countries
Top Citing Institutions
Visa Evidence Package
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Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
The researcher established a foundational framework for understanding relational benefits from the customer's perspective, significantly advancing service marketing theory.
The researcher established a foundational framework for integrating customer focus across firms, as evidenced by the highly cited 2006 textbook 'Services Marketing: Integrating Customer Focus Across the Firm.'
The researcher established a foundational framework for understanding the motivational drivers behind consumer electronic word-of-mouth on online opinion platforms.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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About Dwayne D. Gremler's research
Dwayne D. Gremler is a researcher in Services Marketing, Service Research and Marketing at Distinguished Research Professor, Bowling Green State University. Their work has been cited 67,498 times across 100 publications (h-index 53), according to Google Scholar.
Their most-cited work, “Services Marketing: Integrating Customer Focus Across the Firm - Fourth European Edition” (2006), has accumulated 25,748 citations. Other influential works include “Service Marketing: Integrating Customer Focus Across The Firm-4/E.” (2006) with 24,957 citations and “Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?” (2004) with 12,191 citations.
Citations of Dwayne D. Gremler's research come primarily from United States, Indonesia and United Kingdom, reflecting international research impact across 5+ countries. The interactive citation map above shows the full geographic distribution of the institutions citing this work.
