Bernd Skiera: h-index, Total Citations, and Citation Map
Bernd Skiera's h-index is 61 (155 i10-index, 19,367+ total citations across 100+ publications) according to Google Scholar as of July 2026. Bernd Skiera is affiliated with Goethe University Frankfurt.
Bernd Skiera is a researcher affiliated with Goethe University Frankfurt, specializing in Electronic Commerce, Pricing, Customer Management. Their work has been cited 19,367 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Bernd Skiera's Citation Metrics
Bibliometric impact based on 100 indexed publications.
- H-Index
- 61
- i10-Index
- 155
- Total Citations
- 19,367
- Citing Countries
- 68
As of July 2026.
Bernd Skiera has an h-index of 61 and 19,367 total citations across 100 publications, with research cited by institutions in 68 countries.
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Global Impact Map
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The Impact of New Media on Customer Relationships
20102,787
Top Citing Countries
Top Citing Institutions
Visa Evidence Package
Views and exports tuned for EB-1A, O-1A, and EB-2 NIW petitions. Sustained acclaim, geographic reach, and independent-citation filtering are the strongest evidence categories immigration adjudicators look for.
Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
The researcher established a foundational framework linking referral programs to customer value, subsequently expanding this theory to address social media dynamics through the Social CRM House model.
The researcher established a foundational framework for understanding how new media technologies reshape customer relationships, as evidenced by a seminal 2010 publication that has garnered nearly 3,000 citations.
The researcher developed a seminal framework for measuring consumer willingness to pay at the point of purchase, establishing a foundational methodology widely adopted by independent scholars.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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About Bernd Skiera's research
Bernd Skiera is a researcher in Electronic Commerce, Pricing and Customer Management at Goethe University Frankfurt. Their work has been cited 19,367 times across 100 publications (h-index 61), according to Google Scholar.
Their most-cited work, “The Impact of New Media on Customer Relationships” (2010), has accumulated 2,787 citations. Other influential works include “Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House” (2013) with 1,690 citations and “Measuring consumers' willingness to pay at the point of purchase” (2002) with 1,289 citations.
Citations of Bernd Skiera's research come primarily from United States, Germany and China, reflecting international research impact across 5+ countries. The interactive citation map above shows the full geographic distribution of the institutions citing this work.
