Bernard Jaworski: h-index, Total Citations, and Citation Map
Bernard Jaworski's h-index is 41 (63 i10-index, 59,316+ total citations across 100+ publications) according to Google Scholar as of August 2026. Bernard Jaworski is affiliated with Professor, Claremont Graduate University.
Bernard Jaworski is a researcher affiliated with Professor, Claremont Graduate University, specializing in marketing. Their work has been cited 59,316 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Bernard Jaworski's Citation Metrics
Bibliometric impact based on 100 indexed publications. Of these, 19 are original research articles — the rest are literature highlights, conference abstracts or theses.
- H-Index
- 41
- i10-Index
- 63
- Total Citations
- 59,316
- Citing Countries
- 39
As of August 2026.
Bernard Jaworski has an h-index of 41 and 59,316 total citations across 100 publications, with research cited by institutions in 39 countries.
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Global Impact Map
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Market Orientation: The Construct, Research Propositions, and Managerial Implications
199016,933
Top Citing Countries
Top Citing Institutions
Visa Evidence Package
Views and exports tuned for EB-1A, O-1A, and EB-2 NIW petitions. Sustained acclaim, geographic reach, and independent-citation filtering are the strongest evidence categories immigration adjudicators look for.
Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
The researcher established the foundational theoretical construct of market orientation, defining its core dimensions and proposing research propositions that have become central to strategic marketing literature.
The researcher established a foundational framework for strategic brand concept-image management, a seminal contribution that has profoundly influenced marketing theory and practice through extensive independent scholarly adoption.
The researcher developed MARKOR, a seminal measure of market orientation, establishing a standardized framework that has become a foundational tool in marketing research.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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About Bernard Jaworski's research
Bernard Jaworski is a researcher in marketing at Professor, Claremont Graduate University. Their work has been cited 59,316 times across 100 publications (h-index 41), according to Google Scholar.
Their most-cited work, “Market Orientation: The Construct, Research Propositions, and Managerial Implications” (1990), has accumulated 16,933 citations. Other influential works include “Market orientation: Antecedents and consequences” (1993) with 15,070 citations and “Market orientation: antecedents and consequences” (1993) with 14,548 citations.
Citations of Bernard Jaworski's research come primarily from United States, Germany and France, reflecting international research impact across 5+ countries. The interactive citation map above shows the full geographic distribution of the institutions citing this work.
