Jan-Benedict E.M. Steenkamp Google Scholar: h-index, Total Citations, and Citation Map
Jan-Benedict E.M. Steenkamp's h-index is 96 (142 i10-index, 75,959+ total citations across 104+ publications) according to Google Scholar as of October 2026. Jan-Benedict E.M. Steenkamp is affiliated with Massey Distinguished Professor, University of North Carolina at.
Jan-Benedict E.M. Steenkamp is a researcher affiliated with Massey Distinguished Professor, University of North Carolina at, specializing in Branding, Global Marketing, Marketing Strategy. Their work has been cited 75,959 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Jan-Benedict E.M. Steenkamp's Citation Metrics
Bibliometric impact based on 104 indexed publications. Of these, 18 are original research articles — the rest are literature highlights, conference abstracts or theses.
- H-Index
- 96
- i10-Index
- 142
- Total Citations
- 75,959
- Citing Countries
- 55
As of October 2026.
Jan-Benedict E.M. Steenkamp has an h-index of 96 and 75,959 total citations across 104 publications, with research cited by institutions in 55 countries.
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Assessing measurement invariance in cross-national consumer research
19986,707
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Visa Evidence Package
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Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
The researcher established a foundational framework for assessing measurement invariance in cross-national consumer research, enabling valid cross-cultural comparisons.
The researcher established a rigorous methodological framework for validating marketing constructs using LISREL, providing a foundational standard for structural equation modeling in marketing research.
The researcher established a foundational framework linking perceived interdependence to dealer attitudes, a seminal contribution that has significantly shaped marketing channel literature.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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About Jan-Benedict E.M. Steenkamp's research
Jan-Benedict E.M. Steenkamp is a researcher in Branding, Global Marketing and Marketing Strategy at Massey Distinguished Professor, University of North Carolina at. Their work has been cited 75,959 times across 104 publications (h-index 96), according to Google Scholar.
Their most-cited work, “Assessing measurement invariance in cross-national consumer research” (1998), has accumulated 6,707 citations. Other influential works include “Assessing Measurement Invariance in Cross-National Consumer Research” (1998) with 6,593 citations and “The use of LISREL in validating marketing constructs” (1991) with 3,083 citations.
Citations of Jan-Benedict E.M. Steenkamp's research come primarily from United States, China and Germany, reflecting international research impact across 5+ countries. The interactive citation map above shows the full geographic distribution of the institutions citing this work.
