Jan-Benedict E.M. Steenkamp: h-index, Total Citations, and Citation Map
Jan-Benedict E.M. Steenkamp's h-index is 96 (142 i10-index, 75,850+ total citations across 5+ publications) according to Google Scholar as of May 2026. Jan-Benedict E.M. Steenkamp is affiliated with Massey Distinguished Professor, University of North Carolina at.
Jan-Benedict E.M. Steenkamp is a researcher affiliated with Massey Distinguished Professor, University of North Carolina at, specializing in Branding, Global Marketing, Marketing Strategy. Their work has been cited 75,850 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Jan-Benedict E.M. Steenkamp's Citation Metrics
Bibliometric impact based on 5 indexed publications. Of these, 4 are original research articles — the rest are literature highlights, conference abstracts or theses.
- H-Index
- 96
- i10-Index
- 142
- Total Citations
- 75,850
- Citing Countries
- 18
As of May 2026.
Jan-Benedict E.M. Steenkamp has an h-index of 96 and 75,850 total citations across 5 publications, with research cited by institutions in 18 countries.
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We've mapped 5,000 of 75,850 citations for Jan-Benedict E.M. Steenkamp
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Global Impact Map
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Top Cited Works
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Assessing Measurement Invariance in Cross-National Consumer Research
19986,593
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Visa Evidence Package
Views and exports tuned for EB-1A, O-1A, and EB-2 NIW petitions. Sustained acclaim, geographic reach, and independent-citation filtering are the strongest evidence categories immigration adjudicators look for.
Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
The researcher established a foundational framework for assessing measurement invariance in cross-national consumer research, enabling valid cross-cultural comparisons.
The researcher established a rigorous methodological framework for validating marketing constructs using LISREL, providing a foundational standard for structural equation modeling in marketing research.
The researcher established a foundational framework linking perceived interdependence to dealer attitudes, a seminal contribution that has significantly shaped marketing channel literature.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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