R. K. Srivastava Google Scholar: h-index, Total Citations, and Citation Map

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• Market orientation and organizational performance: is innovation a missing link?

  1998·5091 citations

• Market-based assets and shareholder value: A framework for analysis

  1998·3921 citations

• Measuring marketing productivity: Current knowledge and future directions

  2004·1990 citations

• The resource-based view and marketing: The role of market-based assets in gaining competitive advantage

  2001·1965 citations

• Marketing, business processes, and shareholder value: an organizationally embedded view of marketing activities and the discipline of marketing

  1999·1814 citations

• SD logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

  2019·1658 citations

• Brand equity: a perspective on its meaning and measurement

  1991·1204 citations

• Challenges and opportunities facing brand management: An introduction to the special issue

  1994·1188 citations

• Customer-oriented approaches to identifying product-markets

  1979·804 citations

• Determination of adopter categories by using innovation diffusion models

  1990·791 citations

• Linking brand equity to customer equity

  2006·783 citations

• Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value

  2009·525 citations

• Financial value of brands in mergers and acquisitions: is value in the eye of the beholder?

  2008·401 citations

• Part IV: How do reputations affect corporate performance?: The value of corporate reputation: Evidence from the equity markets

  1997·398 citations

• Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services

  1991·388 citations

• Understanding the intention to use mobile banking by existing online banking customers: an empirical study

  2020·378 citations

• A customer-oriented approach for determining market structures

  1984·365 citations

• An approach to assess the importance of brand equity in acquisition decisions

  1994·360 citations

• Factors influencing the likelihood of customer defection: the role of consumer knowledge

  2003·358 citations

• Linking customer assets to financial performance

  2002·356 citations