Ajay Kalra Google Scholar: h-index, Total Citations, and Citation Map
Ajay Kalra's h-index is 38 (44 i10-index, 11,604+ total citations across 54+ publications) according to Google Scholar as of October 2026. Ajay Kalra is affiliated with Herbert S. Autrey Professor of Marketing, Rice University.
Ajay Kalra is a researcher affiliated with Herbert S. Autrey Professor of Marketing, Rice University, specializing in Marketing. Their work has been cited 11,604 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Ajay Kalra's Citation Metrics
Bibliometric impact based on 54 indexed publications.
- H-Index
- 38
- i10-Index
- 44
- Total Citations
- 11,604
- Citing Countries
- 46
As of October 2026.
Ajay Kalra has an h-index of 38 and 11,604 total citations across 54 publications, with research cited by institutions in 46 countries.
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A dynamic process model of service quality: from expectations to behavioral intentions
19938,698
Top Citing Countries
Top Citing Institutions
Visa Evidence Package
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Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
The researcher established a dynamic process model of service quality, linking customer expectations to behavioral intentions, a foundational framework widely adopted across independent academic disciplines.
The researcher established a foundational framework linking advertising positioning strategies to consumer price sensitivity, a seminal contribution that has significantly influenced marketing theory and practice.
The researcher advanced understanding of quality dynamics through a seminal 1999 paper, establishing a foundational framework that has garnered significant independent scholarly attention.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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About Ajay Kalra's research
Ajay Kalra is a researcher in Marketing at Herbert S. Autrey Professor of Marketing, Rice University. Their work has been cited 11,604 times across 54 publications (h-index 38), according to Google Scholar.
Their most-cited work, “A dynamic process model of service quality: from expectations to behavioral intentions” (1993), has accumulated 8,698 citations. Other influential works include “A dynamic process model of service quality: from expectations to behavioral intentions” (1993) with 8,673 citations and “Estimating soil moisture using remote sensing data: A machine learning approach” (2009) with 537 citations.
Citations of Ajay Kalra's research come primarily from United States, China and Germany, reflecting international research impact across 5+ countries. The interactive citation map above shows the full geographic distribution of the institutions citing this work.











