Valarie Zeithaml Google Scholar: h-index, Total Citations, and Citation Map
Valarie Zeithaml's h-index is 88 (247 i10-index, 326,616+ total citations across 435+ publications) according to Google Scholar as of October 2026. Valarie Zeithaml is affiliated with Marketing Department, University of North Carolina at Chapel Hill.
Valarie Zeithaml is a researcher affiliated with Marketing Department, University of North Carolina at Chapel Hill, specializing in marketing, services marketing, service management. Their work has been cited 326,616 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Valarie Zeithaml's Citation Metrics
Bibliometric impact based on 435 indexed publications. Of these, 19 are original research articles — the rest are literature highlights, conference abstracts or theses.
- H-Index
- 88
- i10-Index
- 247
- Total Citations
- 326,616
- Citing Countries
- 90
As of October 2026.
Valarie Zeithaml has an h-index of 88 and 326,616 total citations across 435 publications, with research cited by institutions in 90 countries.
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SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality
198869,500
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Top Citing Institutions
Visa Evidence Package
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Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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About Valarie Zeithaml's research
Valarie Zeithaml is a researcher in marketing, services marketing and service management at Marketing Department, University of North Carolina at Chapel Hill. Their work has been cited 326,616 times across 435 publications (h-index 88), according to Google Scholar.
Their most-cited work, “SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality” (1988), has accumulated 69,500 citations. Other influential work includes “A Conceptual Model of Service Quality and Its Implications for Future Research” (1985) with 50,670 citations.
Citations of Valarie Zeithaml's research come primarily from United States, Indonesia and United Kingdom, reflecting international research impact across 5+ countries. The interactive citation map above shows the full geographic distribution of the institutions citing this work.
