Valarie Zeithaml: h-index, Total Citations, and Citation Map
Valarie Zeithaml's h-index is 89 (250 i10-index, 338,708+ total citations across 428+ publications) according to Google Scholar as of July 2026. Valarie Zeithaml is affiliated with Marketing Department, University of North Carolina at Chapel Hill.
Valarie Zeithaml is a researcher affiliated with Marketing Department, University of North Carolina at Chapel Hill, specializing in marketing, services marketing, service management. Their work has been cited 338,708 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Valarie Zeithaml's Citation Metrics
Bibliometric impact based on 428 indexed publications.
- H-Index
- 89
- i10-Index
- 250
- Total Citations
- 338,708
- Citing Countries
- 75
As of July 2026.
Valarie Zeithaml has an h-index of 89 and 338,708 total citations across 428 publications, with research cited by institutions in 75 countries.
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SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality
198865,830
Top Citing Countries
Top Citing Institutions
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Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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About Valarie Zeithaml's research
Valarie Zeithaml is a researcher in marketing, services marketing and service management at Marketing Department, University of North Carolina at Chapel Hill. Their work has been cited 338,708 times across 428 publications (h-index 89), according to Google Scholar.
Their most-cited work, “SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality” (1988), has accumulated 65,830 citations. Other influential works include “SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality” (1988) with 65,764 citations and “A conceptual model of service quality and its implications for future research” (1985) with 50,057 citations.
Citations of Valarie Zeithaml's research come primarily from United States, United Kingdom and China, reflecting international research impact across 5+ countries. The interactive citation map above shows the full geographic distribution of the institutions citing this work.
