Adrian Payne: h-index, Total Citations, and Citation Map
Adrian Payne's h-index is 64 (105 i10-index, 39,957+ total citations across 1+ publications) according to Google Scholar as of July 2026. Adrian Payne is affiliated with Professor of Marketing Emeritus.
Adrian Payne is a researcher affiliated with Professor of Marketing Emeritus, specializing in Marketing, CRM, Relationship Marketing. Their work has been cited 39,957 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Adrian Payne's Citation Metrics
Bibliometric impact based on 1 indexed publication.
- H-Index
- 64
- i10-Index
- 105
- Total Citations
- 39,957
- Citing Countries
- 4
As of July 2026.
Adrian Payne has an h-index of 64 and 39,957 total citations across 1 publication, with research cited by institutions in 4 countries.
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Global Impact Map
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Co-creating brands: Diagnosing and designing the relationship experience
20091,268
Top Citing Countries
Top Citing Institutions
Visa Evidence Package
Views and exports tuned for EB-1A, O-1A, and EB-2 NIW petitions. Sustained acclaim, geographic reach, and independent-citation filtering are the strongest evidence categories immigration adjudicators look for.
Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
The researcher established a foundational framework for co-creating brands by diagnosing and designing the relationship experience, a seminal contribution widely adopted across the field.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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About Adrian Payne's research
Adrian Payne is a researcher in Marketing, CRM and Relationship Marketing at Professor of Marketing Emeritus. Their work has been cited 39,957 times across 1 publications (h-index 64), according to Google Scholar.
Their most-cited work, “Co-creating brands: Diagnosing and designing the relationship experience” (2009), has accumulated 1,268 citations.
Citations of Adrian Payne's research come primarily from United States, Belgium and Monaco, reflecting international research impact across 4+ countries. The interactive citation map above shows the full geographic distribution of the institutions citing this work.
