Sunil Gupta: h-index, Total Citations, and Citation Map
Sunil Gupta's h-index is 46 (90 i10-index, 22,329+ total citations across 100+ publications) according to Google Scholar as of May 2026. Sunil Gupta is affiliated with Marketing Professor, Harvard Business School.
Sunil Gupta is a researcher affiliated with Marketing Professor, Harvard Business School, specializing in Digital Media, Social Network, Customer Lifetime Value. Their work has been cited 22,329 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Sunil Gupta's Citation Metrics
Bibliometric impact based on 100 indexed publications. Of these, 19 are original research articles — the rest are literature highlights, conference abstracts or theses.
- H-Index
- 46
- i10-Index
- 90
- Total Citations
- 22,329
- Citing Countries
- 34
As of May 2026.
Sunil Gupta has an h-index of 46 and 22,329 total citations across 100 publications, with research cited by institutions in 34 countries.
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We've mapped 5,000 of 22,329 citations for Sunil Gupta
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Global Impact Map
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Top Cited Works
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Valuing Customers
20042,310
Top Citing Countries
Top Citing Institutions
Visa Evidence Package
Views and exports tuned for EB-1A, O-1A, and EB-2 NIW petitions. Sustained acclaim, geographic reach, and independent-citation filtering are the strongest evidence categories immigration adjudicators look for.
Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
121 citing papers could not be classified (no author data) — excluded from the percentages above.
The researcher established a foundational framework linking sales promotions to purchase behavior and later extended this to demonstrate how customer metrics drive financial performance.
The researcher established a foundational framework for valuing customers, as evidenced by a seminal 2004 paper in the Journal of Marketing Research that has garnered over 2,300 citations.
The researcher established a foundational framework for understanding how promotional activities and advertising exert long-term effects on consumer brand choice decisions.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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