Sunil Gupta: h-index, Total Citations, and Citation Map
Sunil Gupta's h-index is 46 (90 i10-index, 22,488+ total citations across 1,000+ publications) according to Google Scholar as of July 2026. Sunil Gupta is affiliated with Marketing Professor, Harvard Business School.
Sunil Gupta is a researcher affiliated with Marketing Professor, Harvard Business School, specializing in Digital Media, Social Network, Customer Lifetime Value. Their work has been cited 22,488 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Sunil Gupta's Citation Metrics
Bibliometric impact based on 1,000 indexed publications. Of these, 19 are original research articles — the rest are literature highlights, conference abstracts or theses.
- H-Index
- 46
- i10-Index
- 90
- Total Citations
- 22,488
- Citing Countries
- 79
As of July 2026.
Sunil Gupta has an h-index of 46 and 22,488 total citations across 1000 publications, with research cited by institutions in 79 countries.
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We've mapped 5,000 of 22,488 citations for Sunil Gupta
We've shown the most-cited 5,000. Unlock the full crawl (19,025 more citations) to see every institution citing this scholar.
Global Impact Map
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Valuing Customers
20042,310
Top Citing Countries
Top Citing Institutions
Visa Evidence Package
Views and exports tuned for EB-1A, O-1A, and EB-2 NIW petitions. Sustained acclaim, geographic reach, and independent-citation filtering are the strongest evidence categories immigration adjudicators look for.
Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
405 citing papers could not be classified (no author data) — excluded from the percentages above.
The researcher established a foundational framework for analyzing how promotional activities and advertising influence long-term consumer brand choice and lifetime value.
The researcher established a foundational framework for segmenting sales response by consumer behavior, subsequently extending this logic to optimize long-run advertising profitability and model consumer price sensitivity thresholds.
The researcher established a foundational framework for treating customers as corporate assets, subsequently extending this logic to quantify customer lifetime value and its direct impact on firm valuation.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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About Sunil Gupta's research
Sunil Gupta is a researcher in Digital Media, Social Network and Customer Lifetime Value at Marketing Professor, Harvard Business School. Their work has been cited 22,488 times across 1,000 publications (h-index 46), according to Google Scholar.
Their most-cited work, “Valuing Customers” (2004), has accumulated 2,310 citations. Other influential works include “Impact of Sales Promotions on When, What, and How Much to Buy” (1988) with 1,908 citations and “Customer Metrics and Their Impact on Financial Performance” (2006) with 1,772 citations.
Citations of Sunil Gupta's research come primarily from United States, China and Germany, reflecting international research impact across 5+ countries. The interactive citation map above shows the full geographic distribution of the institutions citing this work.
