Kurt Matzler: h-index, Total Citations, and Citation Map
Kurt Matzler's h-index is 90 (211 i10-index, 37,889+ total citations across 487+ publications) according to Google Scholar as of August 2026. Kurt Matzler is affiliated with Universität Innsbruck.
Kurt Matzler is a researcher affiliated with Universität Innsbruck, specializing in Innovation, Strategy, Strategic Management. Their work has been cited 37,889 times. This profile visualizes their global influence, highlighting strong citation networks in China.
Kurt Matzler's Citation Metrics
Bibliometric impact based on 487 indexed publications.
- H-Index
- 90
- i10-Index
- 211
- Total Citations
- 37,889
- Citing Countries
- 76
As of August 2026.
Kurt Matzler has an h-index of 90 and 37,889 total citations across 487 publications, with research cited by institutions in 76 countries.
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Global Impact Map
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How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function deployment
19982,071
Top Citing Countries
Top Citing Institutions
Visa Evidence Package
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Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
16 citing papers could not be classified (no author data) — excluded from the percentages above.
The researcher advanced customer satisfaction theory by integrating Kano's model into quality function deployment to enhance product development success.
The researcher established a foundational factor structure for customer satisfaction, subsequently refining importance-performance analysis to integrate these structural insights, a framework widely adopted by independent scholars.
The researcher pioneered the integration of virtual product experiences and avatar-based methods to facilitate customer participation in the development of genuinely new products.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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About Kurt Matzler's research
Kurt Matzler is a researcher in Innovation, Strategy and Strategic Management at Universität Innsbruck. Their work has been cited 37,889 times across 487 publications (h-index 90), according to Google Scholar.
Their most-cited work, “How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function deployment” (1998), has accumulated 2,071 citations. Other influential works include “The asymmetric relationship between attribute-level performance and overall customer satisfaction: a reconsideration of the importance–performance analysis” (2003) with 1,369 citations and “Consumer Empowerment Through Internet-Based Co-creation” (2009) with 1,180 citations.
Citations of Kurt Matzler's research come primarily from China, United States and United Kingdom, reflecting international research impact across 5+ countries. The interactive citation map above shows the full geographic distribution of the institutions citing this work.
