Kurt Matzler: h-index, Total Citations, and Citation Map
Kurt Matzler's h-index is 20 (20 i10-index, 37,642+ total citations across 20+ publications) according to Google Scholar as of July 2026. Kurt Matzler is affiliated with Management Center Innsbruck.
Kurt Matzler is a researcher affiliated with Management Center Innsbruck, specializing in various fields. Their work has been cited 37,642 times. This profile visualizes their global influence, highlighting strong citation networks in China.
Kurt Matzler's Citation Metrics
Bibliometric impact based on 20 indexed publications.
- H-Index
- 20
- i10-Index
- 20
- Total Citations
- 37,642
- Citing Countries
- 61
As of July 2026.
Kurt Matzler has an h-index of 20 and 37,642 total citations across 20 publications, with research cited by institutions in 61 countries.
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Global Impact Map
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How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function deployment
19981,094
Top Citing Countries
Top Citing Institutions
Visa Evidence Package
Views and exports tuned for EB-1A, O-1A, and EB-2 NIW petitions. Sustained acclaim, geographic reach, and independent-citation filtering are the strongest evidence categories immigration adjudicators look for.
Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
18 citing papers could not be classified (no author data) — excluded from the percentages above.
The researcher advanced customer satisfaction theory by integrating Kano's model into quality function deployment to enhance product development success.
The researcher established a foundational factor structure for customer satisfaction, subsequently refining importance-performance analysis to integrate these structural insights, a framework widely adopted by independent scholars.
The researcher pioneered the integration of virtual product experiences and avatar-based methods to facilitate customer participation in the development of genuinely new products.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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About Kurt Matzler's research
Kurt Matzler is a researcher at Management Center Innsbruck. Their work has been cited 37,642 times across 20 publications (h-index 20), according to Google Scholar.
Their most-cited work, “How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function deployment” (1998), has accumulated 1,094 citations. Other influential works include “The asymmetric relationship between attribute-level performance and overall customer satisfaction: a reconsideration of the importance–performance analysis” (2003) with 761 citations and “Consumer Empowerment Through Internet-Based Co-creation” (2009) with 685 citations.
Citations of Kurt Matzler's research come primarily from China, United States and Austria, reflecting international research impact across 5+ countries. The interactive citation map above shows the full geographic distribution of the institutions citing this work.
