Mary Gilly Google Scholar: h-index, Total Citations, and Citation Map
Mary Gilly's h-index is 43 (64 i10-index, 23,286+ total citations across 129+ publications) according to Google Scholar as of October 2026. Mary Gilly is affiliated with Professor, University of California, Irvine.
Mary Gilly is a researcher affiliated with Professor, University of California, Irvine, specializing in consumer behavior, marketing. Their work has been cited 23,286 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Mary Gilly's Citation Metrics
Bibliometric impact based on 129 indexed publications.
- H-Index
- 43
- i10-Index
- 64
- Total Citations
- 23,286
- Citing Countries
- 71
As of October 2026.
Mary Gilly has an h-index of 43 and 23,286 total citations across 129 publications, with research cited by institutions in 71 countries.
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Global Impact Map
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eTailQ: dimensionalizing, measuring and predicting etail quality
20034,314
Top Citing Countries
Top Citing Institutions
Visa Evidence Package
Views and exports tuned for EB-1A, O-1A, and EB-2 NIW petitions. Sustained acclaim, geographic reach, and independent-citation filtering are the strongest evidence categories immigration adjudicators look for.
Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
116 citing papers could not be classified (no author data) — excluded from the percentages above.
The researcher established a foundational framework for understanding elderly technology adoption and later expanded this to examine identity-driven consumption in retirement.
The researcher established a foundational framework linking organizational complaint responses to consumer repurchase behavior, significantly advancing the understanding of post-complaint dynamics in service management.
The researcher established a foundational framework for understanding self-presentation in personal web spaces, pioneering the study of digital identity construction in consumer contexts.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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About Mary Gilly's research
Mary Gilly is a researcher in consumer behavior and marketing at Professor, University of California, Irvine. Their work has been cited 23,286 times across 129 publications (h-index 43), according to Google Scholar.
Their most-cited work, “eTailQ: dimensionalizing, measuring and predicting etail quality” (2003), has accumulated 4,314 citations. Other influential works include “International Marketing 15th Edition” (2011) with 3,235 citations and “International Marketing fifteenth edition” (2011) with 3,217 citations.
Citations of Mary Gilly's research come primarily from United States, United Kingdom and China, reflecting international research impact across 5+ countries. The interactive citation map above shows the full geographic distribution of the institutions citing this work.
