Mary Gilly: h-index, Total Citations, and Citation Map
Mary Gilly's h-index is 46 (69 i10-index, 23,184+ total citations across 130+ publications) according to Google Scholar as of July 2026. Mary Gilly is affiliated with Professor, University of California, Irvine.
Mary Gilly is a researcher affiliated with Professor, University of California, Irvine, specializing in consumer behavior, marketing. Their work has been cited 23,184 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Mary Gilly's Citation Metrics
Bibliometric impact based on 130 indexed publications. Of these, 19 are original research articles — the rest are literature highlights, conference abstracts or theses.
- H-Index
- 46
- i10-Index
- 69
- Total Citations
- 23,184
- Citing Countries
- 70
As of July 2026.
Mary Gilly has an h-index of 46 and 23,184 total citations across 130 publications, with research cited by institutions in 70 countries.
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We've mapped 5,000 of 23,184 citations for Mary Gilly
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Global Impact Map
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eTailQ: dimensionalizing, measuring and predicting etail quality
20034,275
Top Citing Countries
Top Citing Institutions
Visa Evidence Package
Views and exports tuned for EB-1A, O-1A, and EB-2 NIW petitions. Sustained acclaim, geographic reach, and independent-citation filtering are the strongest evidence categories immigration adjudicators look for.
Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
406 citing papers could not be classified (no author data) — excluded from the percentages above.
The researcher established a foundational framework for understanding elderly technology adoption and later expanded this to examine identity-driven consumption in retirement.
The researcher established a foundational framework linking organizational complaint responses to consumer repurchase behavior, significantly advancing the understanding of post-complaint dynamics in service management.
The researcher established a foundational framework for understanding self-presentation in personal web spaces, pioneering the study of digital identity construction in consumer contexts.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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About Mary Gilly's research
Mary Gilly is a researcher in consumer behavior and marketing at Professor, University of California, Irvine. Their work has been cited 23,184 times across 130 publications (h-index 46), according to Google Scholar.
Their most-cited work, “eTailQ: dimensionalizing, measuring and predicting etail quality” (2003), has accumulated 4,275 citations. Other influential works include “International Marketing fifteenth edition” (2011) with 3,217 citations and “International Marketing 15th Edition” (2011) with 3,197 citations.
Citations of Mary Gilly's research come primarily from United States, United Kingdom and China, reflecting international research impact across 5+ countries. The interactive citation map above shows the full geographic distribution of the institutions citing this work.











