Mary Gilly: h-index, Total Citations, and Citation Map
Mary Gilly's h-index is 43 (64 i10-index, 23,106+ total citations across 100+ publications) according to Google Scholar as of June 2026. Mary Gilly is affiliated with Professor, University of California, Irvine.
Mary Gilly is a researcher affiliated with Professor, University of California, Irvine, specializing in consumer behavior, marketing. Their work has been cited 23,106 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Mary Gilly's Citation Metrics
Bibliometric impact based on 100 indexed publications. Of these, 19 are original research articles — the rest are literature highlights, conference abstracts or theses.
- H-Index
- 43
- i10-Index
- 64
- Total Citations
- 23,106
- Citing Countries
- 27
As of June 2026.
Mary Gilly has an h-index of 43 and 23,106 total citations across 100 publications, with research cited by institutions in 27 countries.
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We've mapped 5,000 of 23,106 citations for Mary Gilly
We've shown the most-cited 5,000. Unlock the full crawl (22,871 more citations) to see every institution citing this scholar.
Global Impact Map
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eTailQ: dimensionalizing, measuring and predicting etail quality
20034,275
Top Citing Countries
Top Citing Institutions
Visa Evidence Package
Views and exports tuned for EB-1A, O-1A, and EB-2 NIW petitions. Sustained acclaim, geographic reach, and independent-citation filtering are the strongest evidence categories immigration adjudicators look for.
Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
The researcher established a foundational framework for dimensionalizing, measuring, and predicting e-tail quality, creating a seminal metric that has become a standard reference in retail research.
The researcher established a foundational framework for understanding self-presentation in personal web spaces, significantly advancing the study of digital identity and consumer behavior in online environments.
The researcher authored a seminal textbook that established a foundational framework for international marketing, evidenced by its widespread adoption and high citation count.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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About Mary Gilly's research
Mary Gilly is a researcher in consumer behavior and marketing at Professor, University of California, Irvine. Their work has been cited 23,106 times across 100 publications (h-index 43), according to Google Scholar.
Their most-cited work, “eTailQ: dimensionalizing, measuring and predicting etail quality” (2003), has accumulated 4,275 citations. Other influential works include “International Marketing fifteenth edition” (2011) with 3,217 citations and “International Marketing 15th Edition” (2011) with 3,197 citations.
Citations of Mary Gilly's research come primarily from United States, United Kingdom and Germany, reflecting international research impact across 5+ countries. The interactive citation map above shows the full geographic distribution of the institutions citing this work.
