Stefan Worm: h-index, Total Citations, and Citation Map
Stefan Worm's h-index is 8 (8 i10-index, 668+ total citations across 5+ publications) according to Google Scholar as of June 2026. Stefan Worm is affiliated with BI Norwegian Business School.
Stefan Worm is a researcher affiliated with BI Norwegian Business School, specializing in Marketing Strategy, B2B Marketing, Marketing-Finance. Their work has been cited 668 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Stefan Worm's Citation Metrics
Bibliometric impact based on 5 indexed publications.
- H-Index
- 8
- i10-Index
- 8
- Total Citations
- 668
- Citing Countries
- 17
As of June 2026.
Stefan Worm has an h-index of 8 and 668 total citations across 5 publications, with research cited by institutions in 17 countries.
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Global Impact Map
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The Evolution of Marketing Channels: Trends and Research Directions
2015285
Top Citing Countries
Top Citing Institutions
Visa Evidence Package
Views and exports tuned for EB-1A, O-1A, and EB-2 NIW petitions. Sustained acclaim, geographic reach, and independent-citation filtering are the strongest evidence categories immigration adjudicators look for.
Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
The researcher advanced the understanding of B2B marketing profitability by examining component supplier branding and its evolution into channel dynamics and customer solutions.
The researcher established a foundational framework for analyzing the trade-offs between sales, profits, and earnings volatility in B2B servitization, later synthesizing this field through a major meta-analysis.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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About Stefan Worm's research
Stefan Worm is a researcher in Marketing Strategy, B2B Marketing and Marketing-Finance at BI Norwegian Business School. Their work has been cited 668 times across 5 publications (h-index 8), according to Google Scholar.
Their most-cited work, “The Evolution of Marketing Channels: Trends and Research Directions” (2015), has accumulated 285 citations. Other influential works include “When and why do customer solutions pay off in business markets?” (2017) with 188 citations and “Impact of component supplier branding on profitability” (2014) with 62 citations.
Citations of Stefan Worm's research come primarily from United States, Germany and United Kingdom, reflecting international research impact across 5+ countries. The interactive citation map above shows the full geographic distribution of the institutions citing this work.
