Mary Jo Bitner: h-index, Total Citations, and Citation Map
Mary Jo Bitner's h-index is 72 (111 i10-index, 117,801+ total citations across 5+ publications) according to Google Scholar as of May 2026. Mary Jo Bitner is affiliated with Professor Emeritus of Marketing, Arizona State University.
Mary Jo Bitner is a researcher affiliated with Professor Emeritus of Marketing, Arizona State University, specializing in marketing, service marketing, service encounters. Their work has been cited 117,801 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Mary Jo Bitner's Citation Metrics
Bibliometric impact based on 5 indexed publications.
- H-Index
- 72
- i10-Index
- 111
- Total Citations
- 117,801
- Citing Countries
- 20
As of May 2026.
Mary Jo Bitner has an h-index of 72 and 117,801 total citations across 5 publications, with research cited by institutions in 20 countries.
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Global Impact Map
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Top Cited Works
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Services marketing: Integrating customer focus across the firm
200029,568
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Visa Evidence Package
Views and exports tuned for EB-1A, O-1A, and EB-2 NIW petitions. Sustained acclaim, geographic reach, and independent-citation filtering are the strongest evidence categories immigration adjudicators look for.
Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
The researcher established a foundational framework for evaluating how physical surroundings and employee responses jointly shape service encounter outcomes.
The researcher established a foundational framework for integrating customer focus across the firm, fundamentally reshaping services marketing strategy through a seminal, highly cited publication.
The researcher established a foundational framework for understanding customer satisfaction in technology-based service encounters, significantly advancing the study of self-service technologies.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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