Werner J. Reinartz: h-index, Total Citations, and Citation Map
Werner J. Reinartz's h-index is 48 (79 i10-index, 32,895+ total citations across 1+ publications) according to Google Scholar as of May 2026. Werner J. Reinartz is affiliated with Professor of Marketing, Vice Rector at the Univ. of Cologne.
Werner J. Reinartz is a researcher affiliated with Professor of Marketing, Vice Rector at the Univ. of Cologne, specializing in Marketing strategy, CRM, digital transformation. Their work has been cited 32,895 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Werner J. Reinartz's Citation Metrics
Bibliometric impact based on 1 indexed publication.
- H-Index
- 48
- i10-Index
- 79
- Total Citations
- 32,895
- Citing Countries
- 3
As of May 2026.
Werner J. Reinartz has an h-index of 48 and 32,895 total citations across 1 publication, with research cited by institutions in 3 countries.
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Top Cited Works
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On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing
20002,398
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Visa Evidence Package
Views and exports tuned for EB-1A, O-1A, and EB-2 NIW petitions. Sustained acclaim, geographic reach, and independent-citation filtering are the strongest evidence categories immigration adjudicators look for.
Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
The researcher empirically established the profitability of long-life customers in noncontractual settings, providing foundational evidence for customer relationship management strategies.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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