Werner J. Reinartz Google Scholar: h-index, Total Citations, and Citation Map
Werner J. Reinartz's h-index is 48 (79 i10-index, 32,895+ total citations across 1+ publications) according to Google Scholar as of October 2026. Werner J. Reinartz is affiliated with Professor of Marketing, Vice Rector at the Univ. of Cologne.
Werner J. Reinartz is a researcher affiliated with Professor of Marketing, Vice Rector at the Univ. of Cologne, specializing in Marketing strategy, CRM, digital transformation. Their work has been cited 32,895 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Werner J. Reinartz's Citation Metrics
Bibliometric impact based on 1 indexed publication.
- H-Index
- 48
- i10-Index
- 79
- Total Citations
- 32,895
- Citing Countries
- 3
As of October 2026.
Werner J. Reinartz has an h-index of 48 and 32,895 total citations across 1 publication, with research cited by institutions in 3 countries.
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On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing
20002,398
Top Citing Countries
Top Citing Institutions
Visa Evidence Package
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Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
The researcher empirically established the profitability of long-life customers in noncontractual settings, providing foundational evidence for customer relationship management strategies.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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About Werner J. Reinartz's research
Werner J. Reinartz is a researcher in Marketing strategy, CRM and digital transformation at Professor of Marketing, Vice Rector at the Univ. of Cologne. Their work has been cited 32,895 times across 1 publications (h-index 48), according to Google Scholar.
Their most-cited work, “On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing” (2000), has accumulated 2,398 citations.
Citations of Werner J. Reinartz's research come primarily from United States, Germany and Netherlands, reflecting international research impact. The interactive citation map above shows the full geographic distribution of the institutions citing this work.
