Gillian Naylor: h-index, Total Citations, and Citation Map
Gillian Naylor's h-index is 17 (17 i10-index, 2,815+ total citations across 5+ publications) according to Google Scholar as of June 2026. Gillian Naylor is affiliated with Marketing and International Business, Lee Business School, UNLV.
Gillian Naylor is a researcher affiliated with Marketing and International Business, Lee Business School, UNLV, specializing in Post consumption decision making. Their work has been cited 2,815 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Gillian Naylor's Citation Metrics
Bibliometric impact based on 5 indexed publications.
- H-Index
- 17
- i10-Index
- 17
- Total Citations
- 2,815
- Citing Countries
- 23
As of June 2026.
Gillian Naylor has an h-index of 17 and 2,815 total citations across 5 publications, with research cited by institutions in 23 countries.
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Global Impact Map
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Price and brand name as indicators of quality dimensions for consumer durables
20001,140
Top Citing Countries
Top Citing Institutions
Visa Evidence Package
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Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
The researcher established a foundational framework for interpreting price and brand name as quality indicators for consumer durables, a seminal contribution widely adopted by independent scholars.
The researcher established a foundational framework linking professionalism to job satisfaction in marketing research, a seminal contribution widely adopted by independent scholars.
The researcher established a critical exception to the dominance of negative word-of-mouth, demonstrating that positive recommendations can significantly influence consumer behavior under specific conditions.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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About Gillian Naylor's research
Gillian Naylor is a researcher in Post consumption decision making at Marketing and International Business, Lee Business School, UNLV. Their work has been cited 2,815 times across 5 publications (h-index 17), according to Google Scholar.
Their most-cited work, “Price and brand name as indicators of quality dimensions for consumer durables” (2000), has accumulated 1,140 citations. Other influential works include “The role of professionalism in determining job satisfaction in professional services: A study of marketing researchers” (2001) with 350 citations and “Using transformational appeals to enhance the retail experience” (2008) with 195 citations.
Citations of Gillian Naylor's research come primarily from United States, India and Italy, reflecting international research impact across 5+ countries. The interactive citation map above shows the full geographic distribution of the institutions citing this work.
