Wagner Kamakura: h-index, Total Citations, and Citation Map
Wagner Kamakura's h-index is 66 (110 i10-index, 28,846+ total citations across 1+ publications) according to Google Scholar as of July 2026. Wagner Kamakura is affiliated with Rice University.
Wagner Kamakura is a researcher affiliated with Rice University, specializing in Marketing Analytics, Business Analytics, Marketing Research. Their work has been cited 28,846 times. This profile visualizes their global influence, highlighting strong citation networks in Turkey.
Wagner Kamakura's Citation Metrics
Bibliometric impact based on 1 indexed publication.
- H-Index
- 66
- i10-Index
- 110
- Total Citations
- 28,846
- Citing Countries
- 1
As of July 2026.
Wagner Kamakura has an h-index of 66 and 28,846 total citations across 1 publication, with research cited by institutions in 1 country.
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Global Impact Map
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The Economic Worth of Celebrity Endorsers: An Event Study Analysis
19951,849
Top Citing Countries
Top Citing Institutions
Visa Evidence Package
Views and exports tuned for EB-1A, O-1A, and EB-2 NIW petitions. Sustained acclaim, geographic reach, and independent-citation filtering are the strongest evidence categories immigration adjudicators look for.
Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
The researcher established a rigorous event study methodology to quantify the economic impact of celebrity endorsers, providing a foundational framework for measuring marketing effectiveness in consumer behavior research.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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About Wagner Kamakura's research
Wagner Kamakura is a researcher in Marketing Analytics, Business Analytics and Marketing Research at Rice University. Their work has been cited 28,846 times across 1 publications (h-index 66), according to Google Scholar.
Their most-cited work, “The Economic Worth of Celebrity Endorsers: An Event Study Analysis” (1995), has accumulated 1,849 citations.
Citations of Wagner Kamakura's research come primarily from Turkey; the citation map above shows the full geographic breakdown.
