Ajay Kohli: h-index, Total Citations, and Citation Map
Ajay Kohli's h-index is 43 (63 i10-index, 52,696+ total citations across 131+ publications) according to Google Scholar as of August 2026. Ajay Kohli is affiliated with Professor of Marketing, Georgia Tech.
Ajay Kohli is a researcher affiliated with Professor of Marketing, Georgia Tech, specializing in various fields. Their work has been cited 52,696 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Ajay Kohli's Citation Metrics
Bibliometric impact based on 131 indexed publications. Of these, 18 are original research articles — the rest are literature highlights, conference abstracts or theses.
- H-Index
- 43
- i10-Index
- 63
- Total Citations
- 52,696
- Citing Countries
- 41
As of August 2026.
Ajay Kohli has an h-index of 43 and 52,696 total citations across 131 publications, with research cited by institutions in 41 countries.
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Market Orientation: The Construct, Research Propositions, and Managerial Implications
199017,178
Top Citing Countries
Top Citing Institutions
Visa Evidence Package
Views and exports tuned for EB-1A, O-1A, and EB-2 NIW petitions. Sustained acclaim, geographic reach, and independent-citation filtering are the strongest evidence categories immigration adjudicators look for.
Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
The researcher established the foundational theoretical construct of market orientation, defining its core dimensions and proposing critical research propositions that shaped subsequent empirical inquiry in marketing.
The researcher developed MARKOR, a seminal measure of market orientation published in the Journal of Marketing Research, establishing a foundational framework for assessing organizational market focus.
The researcher established a foundational theoretical framework distinguishing market-driven strategies from driving markets, fundamentally reshaping strategic marketing discourse.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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About Ajay Kohli's research
Ajay Kohli is a researcher at Professor of Marketing, Georgia Tech. Their work has been cited 52,696 times across 131 publications (h-index 43), according to Google Scholar.
Their most-cited work, “Market Orientation: The Construct, Research Propositions, and Managerial Implications” (1990), has accumulated 17,178 citations. Other influential works include “Market orientation: antecedents and consequences” (1993) with 15,279 citations and “Market Orientation: Antecedents and Consequences” (1993) with 15,263 citations.
Citations of Ajay Kohli's research come primarily from United States, Germany and United Kingdom, reflecting international research impact across 5+ countries. The interactive citation map above shows the full geographic distribution of the institutions citing this work.
