Sundar Bharadwaj: h-index, Total Citations, and Citation Map
Sundar Bharadwaj's h-index is 36 (51 i10-index, 17,411+ total citations across 99+ publications) according to Google Scholar as of June 2026. Sundar Bharadwaj is affiliated with Coca Cola Company Chair Professor of Marketing, University of Georgia.
Sundar Bharadwaj is a researcher affiliated with Coca Cola Company Chair Professor of Marketing, University of Georgia, specializing in Marketing Strategy, Marketing-Finance, New Product Innovation. Their work has been cited 17,411 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Sundar Bharadwaj's Citation Metrics
Bibliometric impact based on 99 indexed publications.
- H-Index
- 36
- i10-Index
- 51
- Total Citations
- 17,411
- Citing Countries
- 18
As of June 2026.
Sundar Bharadwaj has an h-index of 36 and 17,411 total citations across 99 publications, with research cited by institutions in 18 countries.
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We've mapped 5,000 of 17,411 citations for Sundar Bharadwaj
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Sustainable competitive advantage in service industries: a conceptual model and research propositions
19932,860
Top Citing Countries
Top Citing Institutions
Visa Evidence Package
Views and exports tuned for EB-1A, O-1A, and EB-2 NIW petitions. Sustained acclaim, geographic reach, and independent-citation filtering are the strongest evidence categories immigration adjudicators look for.
Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
The researcher established a foundational model for marketing strategy making, providing a seminal framework that has significantly influenced subsequent academic inquiry in the field.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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About Sundar Bharadwaj's research
Sundar Bharadwaj is a researcher in Marketing Strategy, Marketing-Finance and New Product Innovation at Coca Cola Company Chair Professor of Marketing, University of Georgia. Their work has been cited 17,411 times across 99 publications (h-index 36), according to Google Scholar.
Their most-cited work, “Sustainable competitive advantage in service industries: a conceptual model and research propositions” (1993), has accumulated 2,860 citations. Other influential works include “Rethinking customer solutions: from product bundles to relational processes” (2007) with 2,116 citations and “Information technology effects on firm performance as measured by Tobin's q” (1999) with 1,927 citations.
Citations of Sundar Bharadwaj's research come primarily from United States, China and Germany, reflecting international research impact across 5+ countries. The interactive citation map above shows the full geographic distribution of the institutions citing this work.
