Eric Yorkston: h-index, Total Citations, and Citation Map
Eric Yorkston's h-index is 11 (11 i10-index, 1,849+ total citations across 17+ publications) according to Google Scholar as of June 2026. Eric Yorkston is affiliated with UCSD.
Eric Yorkston is a researcher affiliated with UCSD, specializing in marketing, consumer psychology, psychology. Their work has been cited 1,849 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Eric Yorkston's Citation Metrics
Bibliometric impact based on 17 indexed publications. Of these, 12 are original research articles — the rest are literature highlights, conference abstracts or theses.
- H-Index
- 11
- i10-Index
- 11
- Total Citations
- 1,849
- Citing Countries
- 26
As of June 2026.
Eric Yorkston has an h-index of 11 and 1,849 total citations across 17 publications, with research cited by institutions in 26 countries.
Download Exports (PNG, CSV, Poster)
Free Viewing Eric Yorkston's citation map is always free. Pay once to download poster, PNG, and CSV files for offline use or your visa packet.
Global Impact Map
Visualizing the geographic distribution of institutions that have cited your work.
Starting…
Pins will appear here as institutions are resolved — no need to refresh.
A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments
2004672
Top Citing Countries
Top Citing Institutions
Visa Evidence Package
Views and exports tuned for EB-1A, O-1A, and EB-2 NIW petitions. Sustained acclaim, geographic reach, and independent-citation filtering are the strongest evidence categories immigration adjudicators look for.
Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
The researcher established the foundational link between brand name phonetics and consumer judgment, a seminal contribution evidenced by over 600 citations in a top-tier journal.
The researcher advanced retail marketing theory by demonstrating how transformational appeals enhance consumer experience, a contribution validated by sustained independent scholarly engagement.
The researcher established the theoretical link between implicit theories and brand extension evaluation, introducing the concept of the malleable brand to explain consumer judgment variability.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
Related Guides
Learn how to use citation maps for your research and visa applications.
About Eric Yorkston's research
Eric Yorkston is a researcher in marketing, consumer psychology and psychology at UCSD. Their work has been cited 1,849 times across 17 publications (h-index 11), according to Google Scholar.
Their most-cited work, “A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments” (2004), has accumulated 672 citations. Other influential works include “The malleable brand: The role of implicit theories in evaluating brand extensions” (2010) with 303 citations and “Using transformational appeals to enhance the retail experience” (2008) with 196 citations.
Citations of Eric Yorkston's research come primarily from United States, China and United Kingdom, reflecting international research impact across 5+ countries. The interactive citation map above shows the full geographic distribution of the institutions citing this work.
