Eric Yorkston: h-index, Total Citations, and Citation Map
Eric Yorkston's h-index is 11 (11 i10-index, 1,835+ total citations across 5+ publications) according to Google Scholar as of May 2026. Eric Yorkston is affiliated with UCSD.
Eric Yorkston is a researcher affiliated with UCSD, specializing in marketing, consumer psychology, psychology. Their work has been cited 1,835 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Eric Yorkston's Citation Metrics
Bibliometric impact based on 5 indexed publications.
- H-Index
- 11
- i10-Index
- 11
- Total Citations
- 1,835
- Citing Countries
- 22
As of May 2026.
Eric Yorkston has an h-index of 11 and 1,835 total citations across 5 publications, with research cited by institutions in 22 countries.
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Global Impact Map
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Top Cited Works
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A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments
2004665
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Top Citing Institutions
Visa Evidence Package
Views and exports tuned for EB-1A, O-1A, and EB-2 NIW petitions. Sustained acclaim, geographic reach, and independent-citation filtering are the strongest evidence categories immigration adjudicators look for.
Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
The researcher established the foundational link between brand name phonetics and consumer judgment, a seminal contribution evidenced by over 600 citations in a top-tier journal.
The researcher advanced retail marketing theory by demonstrating how transformational appeals enhance consumer experience, a contribution validated by sustained independent scholarly engagement.
The researcher established the theoretical link between implicit theories and brand extension evaluation, introducing the concept of the malleable brand to explain consumer judgment variability.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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