Alan Wilson: h-index, Total Citations, and Citation Map
Alan Wilson's h-index is 42 (61 i10-index, 38,998+ total citations across 3+ publications) according to Google Scholar as of June 2026. Alan Wilson is affiliated with Professor of Marketing, University of Strathclyde.
Alan Wilson is a researcher affiliated with Professor of Marketing, University of Strathclyde, specializing in Marketing, Services, Service Management. Their work has been cited 38,998 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Alan Wilson's Citation Metrics
Bibliometric impact based on 3 indexed publications.
- H-Index
- 42
- i10-Index
- 61
- Total Citations
- 38,998
- Citing Countries
- 21
As of June 2026.
Alan Wilson has an h-index of 42 and 38,998 total citations across 3 publications, with research cited by institutions in 21 countries.
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We've mapped 5,000 of 38,998 citations for Alan Wilson
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Global Impact Map
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Services Marketing: Integrating Customer Focus Across the Firm Third European Edition
201626,333
Top Citing Countries
Top Citing Institutions
Visa Evidence Package
Views and exports tuned for EB-1A, O-1A, and EB-2 NIW petitions. Sustained acclaim, geographic reach, and independent-citation filtering are the strongest evidence categories immigration adjudicators look for.
Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
The researcher established a foundational framework for integrating customer focus across firms, as evidenced by the highly cited third European edition of their seminal services marketing text.
The researcher established a foundational conceptual framework for corporate reputation, providing a seminal definition that has become a standard reference point in the field.
The researcher established a foundational framework for analyzing customer engagement in augmented reality mobile shopping, a seminal contribution widely adopted by independent scholars.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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About Alan Wilson's research
Alan Wilson is a researcher in Marketing, Services and Service Management at Professor of Marketing, University of Strathclyde. Their work has been cited 38,998 times across 3 publications (h-index 42), according to Google Scholar.
Their most-cited work, “Services Marketing: Integrating Customer Focus Across the Firm Third European Edition” (2016), has accumulated 26,333 citations. Other influential works include “Corporate reputation: seeking a definition” (2001) with 2,334 citations and “Shopping in the digital world: Examining customer engagement through augmented reality mobile applications” (2019) with 933 citations.
Citations of Alan Wilson's research come primarily from United States, United Kingdom and South Korea, reflecting international research impact across 5+ countries. The interactive citation map above shows the full geographic distribution of the institutions citing this work.
