Alan Wilson: h-index, Total Citations, and Citation Map
Alan Wilson's h-index is 59 (182 i10-index, 14,765+ total citations across 254+ publications) according to Google Scholar as of August 2026. Alan Wilson is affiliated with Professor of Marketing, University of Strathclyde.
Alan Wilson is a researcher affiliated with Professor of Marketing, University of Strathclyde, specializing in Marketing, Services, Service Management. Their work has been cited 14,765 times. This profile visualizes their global influence, highlighting strong citation networks in United Kingdom.
Alan Wilson's Citation Metrics
Bibliometric impact based on 254 indexed publications.
- H-Index
- 59
- i10-Index
- 182
- Total Citations
- 14,765
- Citing Countries
- 61
As of August 2026.
Alan Wilson has an h-index of 59 and 14,765 total citations across 254 publications, with research cited by institutions in 61 countries.
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Global Impact Map
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Services Marketing: Integrating Customer Focus Across the Firm Third European Edition
201626,333
Top Citing Countries
Top Citing Institutions
Visa Evidence Package
Views and exports tuned for EB-1A, O-1A, and EB-2 NIW petitions. Sustained acclaim, geographic reach, and independent-citation filtering are the strongest evidence categories immigration adjudicators look for.
Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
The researcher established a foundational framework for integrating customer focus across firms, as evidenced by the highly cited third European edition of their seminal services marketing text.
The researcher established a foundational conceptual framework for corporate reputation, providing a seminal definition that has become a standard reference point in the field.
The researcher established a foundational framework for analyzing customer engagement in augmented reality mobile shopping, a seminal contribution widely adopted by independent scholars.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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About Alan Wilson's research
Alan Wilson is a researcher in Marketing, Services and Service Management at Professor of Marketing, University of Strathclyde. Their work has been cited 14,765 times across 254 publications (h-index 59), according to Google Scholar.
Their most-cited work, “Services Marketing: Integrating Customer Focus Across the Firm Third European Edition” (2016), has accumulated 26,333 citations. Other influential works include “Corporate reputation: seeking a definition” (2001) with 2,334 citations and “Services Marketing:Integrating Customer Focus Across the Firm Third European Edition” (2016) with 2,008 citations.
Citations of Alan Wilson's research come primarily from United Kingdom, United States and China, reflecting international research impact across 5+ countries. The interactive citation map above shows the full geographic distribution of the institutions citing this work.
