Wolfgang Ulaga: h-index, Total Citations, and Citation Map
Wolfgang Ulaga's h-index is 38 (53 i10-index, 18,335+ total citations across 3+ publications) according to Google Scholar as of May 2026. Wolfgang Ulaga is affiliated with Professor of Management Practice (Marketing), INSEAD, Middle East Campus, Abu Dhabi, UAE.
Wolfgang Ulaga is a researcher affiliated with Professor of Management Practice (Marketing), INSEAD, Middle East Campus, Abu Dhabi, UAE, specializing in B2B Marketing, B2B Services Growth, Value Pricing. Their work has been cited 18,335 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Wolfgang Ulaga's Citation Metrics
Bibliometric impact based on 3 indexed publications.
- H-Index
- 38
- i10-Index
- 53
- Total Citations
- 18,335
- Citing Countries
- 12
As of May 2026.
Wolfgang Ulaga has an h-index of 38 and 18,335 total citations across 3 publications, with research cited by institutions in 12 countries.
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We've mapped 5,000 of 18,335 citations for Wolfgang Ulaga
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Global Impact Map
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Top Cited Works
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Customer perceived value: a substitute for satisfaction in business markets?
20022,675
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Top Citing Institutions
Visa Evidence Package
Views and exports tuned for EB-1A, O-1A, and EB-2 NIW petitions. Sustained acclaim, geographic reach, and independent-citation filtering are the strongest evidence categories immigration adjudicators look for.
Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
The researcher established a framework for value-based differentiation in supplier relationships and extended it to hybrid service-goods offerings, significantly advancing strategic marketing theory.
The researcher established customer perceived value as a viable substitute for satisfaction in business markets, fundamentally reshaping how value is conceptualized in industrial contexts.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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