Michael Steiner: h-index, Total Citations, and Citation Map
Michael Steiner's h-index is 20 (27 i10-index, 1,698+ total citations across 5+ publications) according to Google Scholar as of June 2026. Michael Steiner is affiliated with University Witten/Herdecke.
Michael Steiner is a researcher affiliated with University Witten/Herdecke, specializing in Consumer Behavior, Choice Architecture, Brand Management. Their work has been cited 1,698 times. This profile visualizes their global influence, highlighting strong citation networks in Germany.
Michael Steiner's Citation Metrics
Bibliometric impact based on 5 indexed publications.
- H-Index
- 20
- i10-Index
- 27
- Total Citations
- 1,698
- Citing Countries
- 22
As of June 2026.
Michael Steiner has an h-index of 20 and 1,698 total citations across 5 publications, with research cited by institutions in 22 countries.
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Global Impact Map
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Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: An empirical comparison
2005249
Top Citing Countries
Top Citing Institutions
Visa Evidence Package
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Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
The researcher empirically compared analytic hierarchy process and conjoint analysis for multiattribute design, establishing a foundational benchmark for method selection in decision science.
The researcher established a foundational framework for understanding how mobile in-store advertising influences purchase intention through specific value drivers and mediating effects.
The researcher developed methodological frameworks for measuring consumer preferences to guide target-group-specific product innovation, establishing a foundational approach in marketing research.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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About Michael Steiner's research
Michael Steiner is a researcher in Consumer Behavior, Choice Architecture and Brand Management at University Witten/Herdecke. Their work has been cited 1,698 times across 5 publications (h-index 20), according to Google Scholar.
Their most-cited work, “Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: An empirical comparison” (2005), has accumulated 249 citations. Other influential works include “How Mobile In-Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective” (2017) with 177 citations and “To invest, or not to invest, in brands? Brand relevance in B2B markets” (2011) with 157 citations.
Citations of Michael Steiner's research come primarily from Germany, United States and Australia, reflecting international research impact across 5+ countries. The interactive citation map above shows the full geographic distribution of the institutions citing this work.











