Rajan Varadarajan Google Scholar: h-index, Total Citations, and Citation Map
Rajan Varadarajan's h-index is 63 (111 i10-index, 32,385+ total citations across 221+ publications) according to Google Scholar as of October 2026. Rajan Varadarajan is affiliated with Texas A&M University.
Rajan Varadarajan is a researcher affiliated with Texas A&M University, specializing in Marketing, Marketing Strategy, Innovation. Their work has been cited 32,385 times. This profile visualizes their global influence, spanning a global audience.
Rajan Varadarajan's Citation Metrics
Bibliometric impact based on 221 indexed publications.
- H-Index
- 63
- i10-Index
- 111
- Total Citations
- 32,385
- Citing Countries
- 0
As of October 2026.
Rajan Varadarajan has an h-index of 63 and 32,385 total citations across 221 publications, with research cited by institutions in 0 countries.
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Cause-related marketing: A coalignment of marketing strategy and corporate philanthropy
19883,600
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Citation Trend (Last 10 Years)
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About Rajan Varadarajan's research
Rajan Varadarajan is a researcher in Marketing, Marketing Strategy and Innovation at Texas A&M University. Their work has been cited 32,385 times across 221 publications (h-index 63), according to Google Scholar.
Their most-cited work, “Cause-related marketing: A coalignment of marketing strategy and corporate philanthropy” (1988), has accumulated 3,600 citations. Other influential works include “Cause-related marketing: A coalignment of marketing strategy and corporate philanthropy” (1988) with 3,543 citations and “Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions” (1993) with 2,872 citations.
