Rajan Varadarajan: h-index, Total Citations, and Citation Map
Rajan Varadarajan's h-index is 63 (112 i10-index, 32,526+ total citations across 3+ publications) according to Google Scholar as of May 2026. Rajan Varadarajan is affiliated with Texas A&M University.
Rajan Varadarajan is a researcher affiliated with Texas A&M University, specializing in Marketing, Marketing Strategy, Innovation. Their work has been cited 32,526 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Rajan Varadarajan's Citation Metrics
Bibliometric impact based on 3 indexed publications.
- H-Index
- 63
- i10-Index
- 112
- Total Citations
- 32,526
- Citing Countries
- 16
As of May 2026.
Rajan Varadarajan has an h-index of 63 and 32,526 total citations across 3 publications, with research cited by institutions in 16 countries.
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Global Impact Map
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Top Cited Works
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Cause-related marketing: A coalignment of marketing strategy and corporate philanthropy
19883,560
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Visa Evidence Package
Views and exports tuned for EB-1A, O-1A, and EB-2 NIW petitions. Sustained acclaim, geographic reach, and independent-citation filtering are the strongest evidence categories immigration adjudicators look for.
Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
The researcher established a foundational framework for cause-related marketing, defining it as a strategic coalignment of corporate philanthropy and marketing objectives.
The researcher established a multiple-measures framework linking strategic types and distinctive marketing competencies to organizational performance, a seminal contribution widely adopted by independent scholars.
The researcher established a foundational conceptual model for sustainable competitive advantage in service industries, providing a theoretical framework that has significantly influenced subsequent marketing scholarship.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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