Rajan Varadarajan: h-index, Total Citations, and Citation Map
Rajan Varadarajan's h-index is 63 (111 i10-index, 32,385+ total citations across 221+ publications) according to Google Scholar as of August 2026. Rajan Varadarajan is affiliated with Texas A&M University.
Rajan Varadarajan is a researcher affiliated with Texas A&M University, specializing in Marketing, Marketing Strategy, Innovation. Their work has been cited 32,385 times. This profile visualizes their global influence, highlighting strong citation networks in United States.
Rajan Varadarajan's Citation Metrics
Bibliometric impact based on 221 indexed publications.
- H-Index
- 63
- i10-Index
- 111
- Total Citations
- 32,385
- Citing Countries
- 71
As of August 2026.
Rajan Varadarajan has an h-index of 63 and 32,385 total citations across 221 publications, with research cited by institutions in 71 countries.
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Cause-related marketing: A coalignment of marketing strategy and corporate philanthropy
19883,600
Top Citing Countries
Top Citing Institutions
Visa Evidence Package
Views and exports tuned for EB-1A, O-1A, and EB-2 NIW petitions. Sustained acclaim, geographic reach, and independent-citation filtering are the strongest evidence categories immigration adjudicators look for.
Significant Contributions
Auto-detected research lines — a seminal paper and the follow-up work building on it. Review and edit before using in a petition. Each Free PDF opens in a new tab — EB-1A organises this into the structure USCIS applies to Criterion 5 of 8 CFR § 204.5(h)(3)(v); EB-1B re-frames it under § 204.5(i)(3) (outstanding researcher); NIW presents it under prong 2 of Matter of Dhanasar.
The researcher established a foundational framework for cause-related marketing, defining it as a strategic coalignment of corporate philanthropy and marketing objectives.
The researcher established a multiple-measures framework linking strategic types and distinctive marketing competencies to organizational performance, a seminal contribution widely adopted by independent scholars.
The researcher established a foundational conceptual model for sustainable competitive advantage in service industries, providing a theoretical framework that has significantly influenced subsequent marketing scholarship.
Citation trend (last 10 years)Click to expand
Citation Trend (Last 10 Years)
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About Rajan Varadarajan's research
Rajan Varadarajan is a researcher in Marketing, Marketing Strategy and Innovation at Texas A&M University. Their work has been cited 32,385 times across 221 publications (h-index 63), according to Google Scholar.
Their most-cited work, “Cause-related marketing: A coalignment of marketing strategy and corporate philanthropy” (1988), has accumulated 3,600 citations. Other influential works include “Cause-related marketing: A coalignment of marketing strategy and corporate philanthropy” (1988) with 3,543 citations and “Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions” (1993) with 2,872 citations.
Citations of Rajan Varadarajan's research come primarily from United States, China and United Kingdom, reflecting international research impact across 5+ countries. The interactive citation map above shows the full geographic distribution of the institutions citing this work.
